A Brand – What is This Exactly?!
While quite a few companies have come to realize the importance and the impact of a brand, others still think of a brand as something dispensable. Yet a brand is neither a trend nor something that you choose once in a while. A brand sums up your corporate identity and demonstrates the values you stand for. Brands affect employee recruitment to a big extent. Read on to find out some thoughts on why it is worthwhile to invest in a business brand!